In the summer of 2028, Los Angeles will host the Olympic Games for the third time.
Known as “LA28,” this Games is redefining the conventions of the Olympic Games one by one—through its integration with Hollywood, innovative reuse of existing facilities, and a dynamic emblem optimized for the digital age.
In this article, we will provide regular updates on the latest information regarding LA28, ranging from event details to ticket sales, venue information, and developments regarding additional sports. We will also provide links to related articles that will be published on this site in the future.
(Last Update：2026/05/18)
Event Overview: Schedule and Key Information
First, here is the basic information that has been confirmed so far.
🏅 Official Name: The XXXIIIIth Olympic Games
📅 Dates: Friday, July 14, 2028 – Sunday, July 30, 2028
📍 Host City: Los Angeles, California, U.S.
☀️ Slogan: “Follow the Sun”
[Latest News] Hot Topics as of May 2026
[Very Important] Registration for the second round of ticket lottery (Drop 2) is now open!
Registration for the second round (Drop 2) of the LA28 ticket lottery is now open on the official website!
To prevent server crashes caused by high demand, the Los Angeles Olympics ticket system uses a “pre-registration, lottery, and time slot” system.
Inventory for all events will be restocked in time for the second round, so if you’re planning to attend in person, be sure to register via the official website during this period.
How do I buy tickets for LA28? What should I be aware of? How should I prepare for attending the event in person? Click here for the comprehensive guide to attending the event in person (released on May 25).
The Full Picture of Hollywood’s “Cinematic Olympics”
Since July 2025, when former Disney Chairman Peter Rice took over as chief creative officer, plans for the opening and closing ceremonies have rapidly taken shape.
The highlight is the first-ever “opening ceremony held simultaneously at two venues.” A cinematic, awe-inspiring experience is expected, with the LA Memorial Coliseum and SoFi Stadium connected in real time.
Click here for details on the unprecedented “Opening Ceremony Held Simultaneously at Two Venues” (released on June 8)
The Current State of Potential New Sports: The Frenzy Surrounding Cricket and Squash
Preparations are in full swing for the sports making their return or debut at LA28.
Cricket
It is a game similar to baseball, originating in the United Kingdom, in which players hit a ball with a bat.Traditionally, former Commonwealth nations have been dominant, and as of 2026, India and Australia are far ahead of the rest in the world rankings.
What is the “huge market” the IOC is targeting through cricket? Find out in this article. (Published June 22)
Squash
Squash has been left off the final shortlist for the Olympics on numerous occasions. We’ll explain the “all-glass courts” that were the deciding factor in its inclusion in the 2028 Los Angeles Games, as well as the global landscape of the sport. (Published July 6)
“Zero New Venues”: Radical Reuse
The defining feature of LA28 is that it will not build any new permanent facilities for the Games. The approximately $6.9 billion budget will be funded entirely by private sources, and the Games will be operated with “zero taxpayer money.”
The LA Memorial Coliseum, which will serve as the main stadium, will be the first venue in history to host the Olympics for a third time, while SoFi Stadium serves as the home of the NFL’s Los Angeles Rams.
In addition, the Athletes’ Village will be housed in UCLA dormitories. Athletes will have access to the university’s dining hall—said to be the best in the country—and top-tier training facilities.
In this article, we explain the full scope of the “Radical Reuse” strategy proposed by LA28 and the major IOC reforms behind it. (Published July 20)
Upcoming Schedule and Key Preparation Points
Ticket Information
August 2026: Announcement of winners and start of sales for the second round of tickets (Drop 2)
Preparing to Watch the Game Live
Los Angeles is expected to experience extremely heavy traffic and skyrocketing hotel rates during the Olympics. We will be posting information on “viewing guides” and “scenic spots” on this site in the coming weeks, so we recommend planning your trip well in advance.
Los Angeles is rapidly transforming in preparation for the 2028 Olympics. Why not get a head start on the excitement and experience the city’s vibrant energy—even before the Games begin? Check here for the latest prices and reservations on flights and hotels to Los Angeles!
